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Social Media & Brand Management

Destination Management Company Representation

Ongoing (as of June 2025)

U-Cannect (Raoul Canetti)

10 Mar 2024

Our goal

To position U-Cannect as a leader in global DMC representation through a strategic social media and content marketing approach.

Comprehensive Social Media Management

Strategic Content Collaboration with DMC's Globally

Copywriting via Weekly Blog

Enhanced Brand Trust & Global Digital Presence

Video Series Campaign Launch

SEO Optimization

Discover & Strategise: Crafting the Blueprint

We initiated the partnership with U-Cannect by conducting in-depth discovery to understand their global reach and target audience. This led to developing a tailored brand management and digital marketing strategy focused on establishing a strong, consistent social media presence across Facebook, Instagram, and LinkedIn.

Portrait of three women in vibrant traditional clothing, representing diverse global storytelling used in Brandscape’s strategy for U-Cannect.

Create & Execute: Diverse Content & Collaborative Storytelling

Our team then actively created a variety of content for U-Cannect's platforms. This included developing engaging social media posts, conceptualising and writing the weekly destination-focused "You Can Grow Your Brain" blog and launching the "U-Cannect Chronicles" video series for motivational and informative business insights. We also fostered content collaboration with represented DMCs, leveraging their involvement to build an authentic online community and generate valuable social proof for U-Cannect's work.

View of Gardens by the Bay and futuristic structures in Singapore, showcasing international content creation for U-Cannect’s global representation.

Manage & Grow: Consistent Publishing & Real-time Global Engagement

We ensured consistent engagement by publishing three posts per week across U-Cannect's platforms. Crucially, Brandscape managed dynamic, real-time social media content updates during Raoul's extensive global business and incentive travel trips to various locations. This provided U-Cannect's network with immediate insights and experiences, significantly extending their reach. Additionally, we handled on-page SEO for the website, ensuring organic visibility.

Aerial shot of a busy European town square, representing real-time engagement and publishing during U-Cannect’s global campaigns.

Driving Global Reach & Amplifying Industry Authority

Through this comprehensive and integrated digital marketing and social media management approach, U-Cannect successfully built a robust and recognisable brand presence across its key platforms. The consistent, collaborative content efforts, strategic SEO, and real-time updates from global travels significantly enhanced U-Cannect's industry authority and recognition, positioning them as a leading partner for DMCs worldwide.