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UX/UI & Brand Management

Woodworking, Art, Framing.

Ongoing Strategic Partnership (Since 2022)

Fat Olive Frames

19 Jun 2025

Our goal

To build a premium online storefront and comprehensive brand presence, driving e-commerce sales and strengthening brand credibility.

Cohesive Brand Identity

Strategic Social Media & Content Activation

Organic Content Stratagy

Website Launch

Digital Marketing Activation

e-Commerce

Bringing the Brand Online

We began by strategically focusing on comprehensive brand management and setting a foundational digital presence for Fat Olive Frames through their social media channels. The initial approach was to build an organic marketing strategy, laying the groundwork for engagement and community building online.

Three wooden photo frames of different sizes against a white background, representing Fat Olive Frames’ branding and online presence setup.

Cultivating Engagement Through Organic Content

With the social foundation in place, we developed and implemented a rich organic content strategy. This involved curated posts, reels, and brand storytelling across social media platforms, highlighting Fat Olive Frames' unique craftsmanship, materials, and brand meaning. We also focused on collaboration with clients/artists, helping to grow the online community and creating valuable social proof for Fat Olive Frames' work, fostering early audience engagement and connection.

Collage of picture frames, studio shots, and interior displays, showcasing organic content creation for Fat Olive Frames’ social media engagement.

Designing & Launching the E-commerce Store

Once the organic social media presence was established, Brandscape then moved to design and develop a comprehensive e-commerce website. This crucial digital marketing hub was crafted with UX/UI design principles to reflect the brand's premium aesthetic while providing a seamless, intuitive shopping experience, serving as the central point for future conversions.

Close-up of overlapping light wood frames, highlighting the premium craftsmanship featured in Fat Olive Frames’ e-commerce design.

Driving Conversions & Scaling for Online Growth

With the website now live and connected to the active social media channels, we intensified our digital marketing efforts to drive qualified traffic directly to the online shop. This integrated approach, combining strong SEO (to improve visibility) with established social engagement and a functional e-commerce platform, allowed Fat Olive Frames to rapidly transition to a successful online shopfront, equipped for scalable e-commerce growth and consistent online orders.