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Motus Ford Paarden Eiland: Driving Sales & Engagement Through Social Media

Automotive Dealership, Vehicle Sales & Service

6 months

Motus Ford - Paarden Eiland

3 Feb 2024

Motus Ford Paarden Eiland needed to establish a dynamic and consistent brand presence across key social media platforms to connect with potential buyers, promote new models, and drive engagement within the Cape Town market.

To significantly enhance Motus Ford Paarden Eiland's brand recognition and customer engagement by implementing a hands-on social media marketing and content strategy across multiple platforms, ultimately driving vehicle sales.

Hands-on Social Media Management & Execution

Enhanced Online Engagement across Instagram, TikTok, and Facebook

Weekly On-site Content Shoots (Showroom, New Launches, Events)

Support for New Ford Car Launches & Sales Campaigns

Campaigns (e.g., Rugby World Cup engagement)

Comprehensive Social Media Content Strategy & Planning

Strategic Discovery & Content Planning

We began with close collaboration to understand Motus Ford Paarden Eiland's specific sales objectives, target audience, and product launches. This foundational phase allowed us to co-create a comprehensive social media content strategy and a structured plan for regular on-site content shoots.

Hands-On Content Creation & Production

Our team provides consistent onsite content shoots, capturing the excitement of new Ford car launches, showroom activities, customer interactions, and service promotions. This ensures a constant flow of fresh, high-quality visual and video assets for all designated social media platforms.

Dynamic Social Media Management & Campaign Execution

We actively manage Motus Ford

Paarden Eiland's presence across Instagram, TikTok, and Facebook. This involves strategically publishing engaging content and executing targeted digital marketing campaigns designed to drive interest in new models and sales events, including broader brand engagement initiatives like the Rugby World Cup campaign.

Continuous Engagement & Brand Acceleration

Our ongoing social media management focuses on fostering direct customer engagement and enhancing brand recognition for the dealership. Through consistent, relevant content and active platform management, we continuously accelerate Motus Ford Paarden Eiland's *online presence, positioning them as a leading Ford dealership in the Cape Town area.