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Social Media Management

Automotive Dealership, Vehicle Sales & Service

6 months

Motus Ford - Paarden Eiland

3 Feb 2024

Our Goal

To significantly enhance Motus Ford Paarden Eiland's brand recognition and customer engagement by implementing a hands-on social media marketing and content strategy across multiple platforms, ultimately driving vehicle sales.

Social Media Management

Weekly On-site Content Shoots

Content Strategy

Support for New Ford Car Launches

Online Engagement & Reach

Marketing Collataral

Strategic Discovery & Content Planning

We began with close collaboration to understand Motus Ford Paarden Eiland's specific sales objectives, target audience, and product launches. This foundational phase allowed us to co-create a comprehensive social media content strategy and a structured plan for regular on-site content shoots.

Rear view of a red Ford Ranger outside a dealership, representing Brandscape’s initial discovery and visual content planning for Motus Ford Paarden Eiland.

Hands-On Content Creation & Production

Our team provides consistent onsite content shoots, capturing the excitement of new Ford car launches, showroom activities, customer interactions, and service promotions. This ensures a constant flow of fresh, high-quality visual and video assets for all designated social media platforms.

Close-up of a shiny Ford vehicle rim, highlighting attention to visual detail during content creation for the Motus Ford campaign.

Dynamic Social Media Management & Campaign Execution

We actively manage Motus Ford Paarden Eiland's presence across Instagram, TikTok, and Facebook. This involves strategically publishing engaging content and executing targeted digital marketing campaigns designed to drive interest in new models and sales events, including broader brand engagement initiatives like the Rugby World Cup campaign.

Rugby supporter in branded jersey posing with a rugby ball beside a Ford vehicle, representing targeted content during social media campaigns.

Continuous Engagement & Brand Acceleration

Our ongoing social media management focuses on fostering direct customer engagement and enhancing brand recognition for the dealership. Through consistent, relevant content and active platform management, we continuously accelerate Motus Ford Paarden Eiland's online presence, positioning them as a leading Ford dealership in the Cape Town area.